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A legacy rooted locally, reaching out globally
A legacy rooted locally, reaching out globally
A legacy rooted locally, reaching out globally

The Journey

A legacy rooted locally, reaching out globally

PrimaKSA stands on a foundation of over two decades of experience in the PR industry, constantly striving to evolve and revolutionize the industry with a youthful & innovative mindset to reputation-building. We’ve consistently pushed boundaries to reinvent & redefine our practices to fit our clients’ vision best in a way that’s appealing to the audience. Though versatile, one principle stays constant; our commitment to the client.

Through the decades we’ve worked with numerous clients across a plethora of industries, guiding them towards success and instilling a strong presence in the Kingdom through our rigorous communication strategies, extensive media relations and narratives that resonate with the local audience.

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Solutions That Transform Brands

Discover our services specially curated to build your image

Thought Leadership
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Corporate Communication
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Influencer Campaign
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Media Relations
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Government Affairs
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Content and Research
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Design and Branding
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Media Training
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Digital Marketing
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Event Management
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Monitoring & Reporting
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Video Production
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Web Development
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Social Media
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Communication Strategy
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Companions On Our Journey

STC BankRoshn
Ministry of CultureNespresso
HuaweiLucid
Costa CoffeeRheem
AirArabiaIndigo
EmiratesKingdom Hotel Investment
JumeirahRadisson Blu
MaadenUnilever
Petro RabighEmaar
STCMobily
CISCOSamsung
LGStarbucks
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Shaping Brand Legacies

Automotive
Aviation
Banking
F&B
Government
Hospitality
Other
Real Estate
Retail
Technology
Telecommunications

The Storytellers

Bashar
Kharbat
Bashar
Managing Director
Linkedin
Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.
Younes
Enayat
Younes
Directer of Business Solutions
Linkedin
Younes Inayat, Directer of Business Solutions at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.
Tareq
Wahab
Tareq
Communications Manager
Linkedin
Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.
Najlaa
Jan
Najlaa
Influencers & Journalists Relations Manager
Linkedin
Najla Jann, Influencers & Journalists Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.
Yahya
Shaheen
Yahya
Marketing Communications Consultant
Linkedin
A dynamic communicator with a passion for brand storytelling, Yahya is an Marketing Communications Consultant at PrimaKSA, renowned for his ability to create meaningful media connections. His expertise lies in crafting strategic narratives that resonate, securing top-tier coverage, and driving impactful PR initiatives. With a keen eye for trends, he ensures brands stay ahead in the ever-evolving media landscape.
Reem
Kharbat
Reem
Strategic Advisor/Business Coach
Linkedin
A results-driven PR strategist, Reem thrives on turning brand stories into compelling media narratives. As a Strategic Advisor/Business Coach at PrimaKSA, she blends creativity with data-driven insights to craft impactful campaigns. Known for her strong media connections and sharp communication skills, she excels in elevating brand presence and ensuring lasting audience engagement.
Hiba
Zehra
Hiba
Communications Executive
Linkedin
Hiba Zehra, a Communications Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.
Farah
Bashar
Farah
Communications Executive
Linkedin
A dynamic and detail-oriented Communications Executive at PrimaKSA, Farah brings fresh creativity and strategic thinking to every campaign. With a knack for storytelling and media engagement, she excels in crafting compelling narratives, managing influencer collaborations, and ensuring seamless execution of PR initiatives. Her passion for communications drives impactful brand visibility and engagement.
Ahmad
Kharbat
Ahmad
Chief Technology Officer
Linkedin
A strategic thinker with a deep passion for innovation, Ahmad leads the Technology Practice at PrimaKSA. Known as “The Tech Whisperer,” he bridges complex tech solutions with clear, compelling narratives. His forward-thinking approach positions clients as industry leaders, while his technical fluency ensures credibility and media resonance across digital, B2B, and consumer landscapes.
Mohammad
Hamdi
Mohammad
Head of Finance
Linkedin
Reliable, analytical, and sharp, Mohammad plays a crucial role within PrimaKSA’s Finance Team. Nicknamed “The Precisionist,” he ensures financial processes run like clockwork, supporting the agency’s efficiency and growth. His attention to detail and strategic financial oversight help sustain impactful PR outcomes backed by operational excellence.
Mohammad
Khalid
Mohammad
Head of Production
Linkedin
Resourceful and solution-driven, Mohammad is the go-to force in PrimaKSA’s Production Team. Known as “The Fixer,” he thrives in fast-paced environments, ensuring flawless execution across events, activations, and media productions. With a hands-on approach and calm under pressure, he brings every creative vision to life seamlessly.
Ahmad
Allaithi
Ahmad
Copywriting & Content Development
Linkedin
A master of tone and messaging, Ahmad is the creative engine behind PrimaKSA’s content strategies. As “The Wordsmith,” he crafts impactful copy that breathes life into brands—across press releases, campaigns, and digital narratives. With a strong editorial instinct, he ensures every word resonates with clarity, purpose, and cultural nuance.