To commemorate Costa Coffee’s remarkable milestone of opening its 100th store in Saudi Arabia, the celebratory event also doubled as a platform to unveil an exciting new strategic partnership with Jazean Coffee. This milestone underscored Costa Coffee’s ongoing success and growth in the Kingdom while emphasizing its dedication to fostering meaningful local collaborations.

The event’s primary objective was to amplify Costa Coffee’s brand presence by celebrating this historic achievement and showcasing its commitment to the Saudi market. The announcement of the partnership with Jazean Coffee highlighted Costa Coffee’s focus on supporting local businesses and enhancing its offerings by integrating high-quality, locally sourced coffee.

Extensive efforts were made to ensure strong media visibility, including strategic pre-event promotions, on-ground media engagement, and targeted post-event follow-ups. The milestone not only marked a significant chapter in Costa Coffee’s journey but also reinforced its role as a trusted and innovative brand, deeply aligned with the aspirations of Saudi Arabia’s Vision 2030.