Bashar Kharbat, Managing Director of PrimaKSA, ex-Asda’a BCW Country Manager and ex-Hill & Knowlton Managing Director, brings over 20 years of leadership in communications, overseeing major campaigns across sectors like automotive, F&B, fashion, energy, FMCG and financial services. A visionary in PR, he’s driven impactful strategies for top brands, cementing his reputation as a leading figure in Saudi Arabia’s PR industry.

Younes Inayat, Directer of Business Solutions at PrimaKSA, is a prominent figure in Saudi Arabia’s PR landscape. With over 15 years of experience, he has executed high-profile campaigns for clients like Google, HP, and Microsoft, driving impactful media strategies that enhance brand visibility and engagement in the region.

Tareq Wahab, an emerging leader in PR, has established himself as a strategic genius at PrimaKSA. With expertise across diverse sectors, he’s led transformative campaigns for top brands like STC and the Ministry of Culture. His innovative approach to media relations and storytelling makes him a driving force in shaping brand success.

Najla Jann, Influencers & Journalists Relations Manager at PrimaKSA, is a key player in media communications with a decade of experience. Her strategic insight and talent for storytelling enhance client visibility, securing impactful coverage for brands like Ford and Pfizer. Najla’s proactive approach positions her as a trusted advisor in Saudi Arabia’s PR landscape.

A dynamic communicator with a passion for brand storytelling, Yahya is an Marketing Communications Consultant at PrimaKSA, renowned for his ability to create meaningful media connections. His expertise lies in crafting strategic narratives that resonate, securing top-tier coverage, and driving impactful PR initiatives. With a keen eye for trends, he ensures brands stay ahead in the ever-evolving media landscape.

A results-driven PR strategist, Reem thrives on turning brand stories into compelling media narratives. As a Strategic Advisor/Business Coach at PrimaKSA, she blends creativity with data-driven insights to craft impactful campaigns. Known for her strong media connections and sharp communication skills, she excels in elevating brand presence and ensuring lasting audience engagement.

Hiba Zehra, a Communications Executive at PrimaKSA, is celebrated for her creative flair and strategic insight in public relations. Her innovative approach and energetic spirit breathe fresh ideas into every project. Hiba's creativity and keen PR acumen drive successful brand storytelling.

A dynamic and detail-oriented Communications Executive at PrimaKSA, Farah brings fresh creativity and strategic thinking to every campaign. With a knack for storytelling and media engagement, she excels in crafting compelling narratives, managing influencer collaborations, and ensuring seamless execution of PR initiatives. Her passion for communications drives impactful brand visibility and engagement.

A strategic thinker with a deep passion for innovation, Ahmad leads the Technology Practice at PrimaKSA. Known as “The Tech Whisperer,” he bridges complex tech solutions with clear, compelling narratives. His forward-thinking approach positions clients as industry leaders, while his technical fluency ensures credibility and media resonance across digital, B2B, and consumer landscapes.

Reliable, analytical, and sharp, Mohammad plays a crucial role within PrimaKSA’s Finance Team. Nicknamed “The Precisionist,” he ensures financial processes run like clockwork, supporting the agency’s efficiency and growth. His attention to detail and strategic financial oversight help sustain impactful PR outcomes backed by operational excellence.

Resourceful and solution-driven, Mohammad is the go-to force in PrimaKSA’s Production Team. Known as “The Fixer,” he thrives in fast-paced environments, ensuring flawless execution across events, activations, and media productions. With a hands-on approach and calm under pressure, he brings every creative vision to life seamlessly.

A master of tone and messaging, Ahmad is the creative engine behind PrimaKSA’s content strategies. As “The Wordsmith,” he crafts impactful copy that breathes life into brands—across press releases, campaigns, and digital narratives. With a strong editorial instinct, he ensures every word resonates with clarity, purpose, and cultural nuance.