The launch of Lucid’s first manufacturing facility outside the USA, located in Jeddah, marked a historic milestone for the electric vehicle (EV) industry in Saudi Arabia. This move positioned Lucid as a pioneering force in the global EV revolution while aligning seamlessly with the Kingdom’s Vision 2030 goals, particularly in sustainability, technological innovation, and economic diversification. Lucid’s entry into the Saudi market signified a major step in the country’s commitment to reducing carbon emissions and embracing green technologies.

PrimaKSA was tasked with shaping Lucid’s brand narrative in the Kingdom, showcasing the company’s groundbreaking EV technology and its pivotal role in Saudi Arabia’s environmental and economic transformation. The campaign aimed to position Lucid as a leader in the EV sector and as an influential player in the future of mobility within the Kingdom. Through impactful media engagements, executive interviews, press materials, and exclusive events, PrimaKSA ensured Lucid’s vision was communicated effectively to local and international audiences.

Lucid’s new facility underscored its commitment to Vision 2030, reinforcing its dedication to sustainable mobility, job creation, and economic diversification. PrimaKSA’s efforts helped solidify Lucid’s leadership in the rapidly evolving EV market, ensuring its innovations were celebrated across various media platforms. This launch not only marked a significant milestone for Lucid but also contributed to Saudi Arabia’s growing role in the global green technology movement.